Just some TV, print and design work that I have done over the years that I just can't not show. I had a wonderful time with some great writers and production people in creating some very effective creative at the time.
The ask was to create an execution that reached out to the AA market using the single camera/single-take style that State Farm Ins was using the time. Because many things are shared through word-of-mouth within the community, this execution brought to light those in the know with State Farm. With the use of a special handshake or "Dap."
ad: Gene Varnado/Sean Hicks, cw: Kevin Johnson, a: DraftFCB
That dinner plate better be strong enough to match his appetite!
ad: Sean Hicks, cw: Deborah Easton, a: E. Morris Communications
"Families cutting back all around but don't have to with Walmart's Everyday Rollback Prices." This was the inspiration from the Client. What better way to express this than with a family activity. Summer, kids, water and Walmart — can't miss!
ad: Sean Hicks, cw: Kathleen Humphries, a: E. Morris Communications